Blumar, Ventisqueros JV to reach $185 million sales in US

BluGlacier was created in November with Ventisqueros' acquisition of 50% stake in Blumar USA.

Chilean salmon producers Blumar and Ventisqueros are launching the joint brand BluGlacier in the United States following Ventisqueros acquisition of 50 percent of Blumar USA in November.

BluGlacier is a strategic joint venture between the two companies to position their salmon in Chile’s most important market as global salmon producer leaders.   

“This alliance allows us to approach large retailers and foodservice chains in the United States and Canada and provide a better service to our clients” the company said.

“In addition, the partnership positions the companies as a strong supplier, granting a stable provision of products throughout the year.”

In 2017, BluGlacier aims to reach $185 million (€175 million) in sales with total volumes exceeding 35 million pounds of fresh and frozen salmon products.

The new brand has benefited from Blumar USA's strong presence in the US market, built up over the last five years as a a supplier of high-quality fresh and frozen salmon to the country.

“This Blumar-Ventisqueros union positions the company among the most important Chile salmon sup-pliers in the United States, and it allows for a stronger approach to key clients both in retail and foodser-vice,” the company said.

“We offer a secure and stable supply as we benefit from a harvesting geographic diversity.”

The company operates in different regions in Chile, which allows it to supply product from different points in the country, giving it an important flexibility when it comes to reaching its final markets.

“In addition, together we have a better and stronger processing capacity, while operations are conducted under common quality standards focusing on sustainability and healthy diets.”

From a commercial point of view, BluGlacier aims to consolidate the existing relationships Blumar USA had built over the past five years with its clients in the US market, while opening new opportunities.

“We want to strengthen current relationships and open new doors to key US salmon consumers,” the company said. “Salmon consumption is increasing year-on-year in the United States, which shows the acceptance of the fish on the side of the American consumer is growing.”

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