Surimi sales are booming in the US, and this Walmart supplier has a plan to capitalize on it

From a new product development push to plant-based items, the CEO tells IntraFish surimi's growth in the US is only beginning.

The company sells to retailers such as Walmart, supplying its Surimi Shreds, a retail packaged product that eliminates the need to shred traditional chunk and flake style surimi seafood to make salads and sushi rolls.
The company sells to retailers such as Walmart, supplying its Surimi Shreds, a retail packaged product that eliminates the need to shred traditional chunk and flake style surimi seafood to make salads and sushi rolls.Photo: IntraFish
Published 12 January 2022, 14:11Updated 13 January 2022, 00:57