Retail chain Tesco on Friday announced a number of measures which will see it source even more of the seafood it sells in a sustainable way, in partnership with the Marine Stewardship Council (MSC).

It pledged to expand the MSC-ecolabel scheme for pre-packed and frozen fish sold in Tesco stores, to introduce MSC-certified fish to its 656 fish counters, making sustainable fish accessible to shoppers across the country; and to ensure all tuna sold at Tesco stores is sourced in a sustainable way, whether own label or branded.

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