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Nielsen: US retail oyster sales flat

Shellfish, however, remains the second most-sold mollusk at supermarkets.

The typical US supermarket sold $41 (€37) worth of oysters a week, during the 52-week period ending May 28, 2016, according the latest Nielsen Perishables Group point-of-sale data supplied by the market monitoring group to IntraFish.

And that's 5 percent below weekly sales levels for the same period the year prior.

Oysters sales were strongest in the southern region of the country, where the average weekly sales over the 52-week period was $50 (€45.40). And that's off from the $55 (€50) in average weekly sales for the year prior.

Average weekly sales rose slightly in the eastern and western regions of the country to $29 (€26) and $39 (€35.40), respectively.

The sale of oysters contribution to overall retail seafood sales was flat at 0.6 percent.

When it comes to the total share of the mollusks category, oysters accounted for 17.5 percent of sales, surpassed only by scallops (53.4 percent) during the period.

Sales of oysters in the US retail market peaked during the holiday season in December and January to more than $200 (€181) per store per week during the 52-week period.

Source: Nielsen Perishables Group FreshFacts® Point-of-Sale Data: 52 weeks ending 5/28/16. For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com.

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