Seattle Fish Co. is joining the the Global Sustainable Seafood (GSSI) Initiative as a funding partner, GSSI said Monday.

“Seattle Fish’s long-standing support for responsible seafood harvesting and production principles, and their active participation in industry programs striving for positive change makes them a valuable partner in our efforts towards more sustainable seafood for everyone.” said Herman Wisse, managing director of GSSI.

“We share a vision with GSSI to leave the planet better than we found it, as well as simplify the landscape for consumers to make informed decisions when it comes to purchasing and consuming seafood," said Derek Figueroa, president, Seattle Fish Company.

"This collaboration of stakeholders will result in lasting positive change on the industry and on the health of our oceans, allowing us to sustainably feed people for generations to come," he added.