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Saucy Fish expands frozen range in Sainsbury’s

Company launches Thai Spiced saucy centered fishcake in more than 370 Sainsbury’s stores nationwide in the United Kingdom.

Icelandic Seachill-owned The Saucy Fish Co. is expanding its range of frozen fishcakes, launching a new Thai Spiced saucy centered fishcake in more than 370 Sainsbury’s stores across the United Kingdom.

Since venturing into freezer aisles across the UK eight months ago, Saucy Fish has helped to grow Sainsbury’s frozen fish sales incrementally.

The strong demand for the brand’s saucy centered frozen fishcakes has led to the introduction of new Thai Spiced Fishcakes with a Red Chilli & Coconut Centre.

The product serves two and is now available in over 370 Sainsbury’s stores nationwide.

This latest Thai flavored offering joins The Saucy Fish Co.’s existing range of frozen Salmon & Cod Fishcakes with a Hollandaise Centre and frozen Smoked Haddock Fishcakes with a Vintage Cheddar Centre.

The Sainsbury’s listing will be supported by marketing activity across PR, social and paid media.

In addition to the nationwide fishcake listing, The Saucy Fish Co.’s wider frozen range continues to grow stateside, with the Grimsby-based brand last week announcing two new listings across the MidWest and West Coast of America.

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