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Grimsby's Big Fish wins Great Taste award for trout

Company's sea trout fillets were only launched a year ago.

Grimsby, UK-based seafood processor JCS Fish won a "Great Taste" award for its BigFish Brand Sea Trout Fillets, just a year after the launch of the product.

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The Great Taste awards are a nationally acknowledged benchmark for fine food and drink, highlighting products that have been tested and approved for flavor, presentation and overall quality.

BigFish Brand Sea Trout is made with a strain of farmed rainbow trout that is slow grown at sea, as an alternative to farmed Atlantic salmon. 

It was added to the BigFish range last year using the same format -- individually wrapped frozen fillets of fish that can be poached in the pack, microwaved or baked straight from frozen. 

The products are a convenient option for time-poor consumers looking for healthy meal ideas, the company said.

"It is fantastic to have our faith in sea trout reinforced by this award," said Louise Coulbeck, director of JCS Fish.

"The fish is still relatively unknown in the UK market," she said. "It has its own flavor and character and we felt it deserved to be made more widely available." 

BigFish Brand Sea Trout fillets are available from independent stores across the country and also recently won a listing with Ocado. 

JCS Fish also recently launched smoked sea trout alongside a new chilled smoked salmon product.


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