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UK consumers eating more fish out, less at home

Although the foodservice channel is showing positive trends in seafood sales, there are demographic factors affecting consumption.

The United Kingdom is showing signs of change in fish consumption trends, including an increase in consumption in foodservice channels.

In the 52 weeks up to March 2017, seafood sales at UK retailers increased slightly in terms of value, to £3.14 billion (€3.46 billion/$4.09 billion), but fell 0.8 percent in terms of volume to a total 327,004 metric tons.

A  slight increase in consumption of frozen and chilled fish products did not compensate for the steep 6.1 percent decrease in ambient fish consumption during the period.

Fish fingers are the main value-added fish product in UK supermarkets, and the category has seen some changes in recent years.

While sales of haddock fish fingers have increased steadily over the past two years, remaining at under £10 million (€11.03/$13.03 million) a year in terms of value, cod and pollock fish fingers have changed positions over this time.

According to official figures, sales of pollock fish fingers, which used to be the best seller in the category well above cod, fell over the past two years, while cod fish fingers sales increased, leading to a swap in market share of the products.

Seafood sales in foodservice channels increased in the year through September 2016, reaching £3.1 billion (€3.42/$4.04) in terms of value, an increase of 1.5 percent year on year.

During that period, seafood servings outside the home increased by 6.8 percent because of the positive performance of fish in foodservice channels.

Within the foodservice industry, seafood consumption trends vary depending on the type of establishment and demographics, such as location and consumer ages.

You can find out more about these significant developments and trends in IntraFish Media's new industry report -- The UK Seafood Market -- which not only drills down into retail, but also foodservice and consumption stats in the sector, highlighting the key growth areas and where opportunities lie to grab market share, delivering:

  • 80 pages of in-depth market data
  • Trends in frozen, chilled and ambient product sales and prices at both retail and foodservice.
  • Key species, their product formats and key volume, sales and pricing trends.
  • Data on landings, aquaculture, imports and exports.
  • 26 key UK suppliers, their financials, people and background.
  • Insight from market experts and industry watchers.

For sample pages and to order your copy, click here.

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