See all articles

Pollock losing ground in competitive UK fish finger market

If the current trend continues, cod could be the new market leader within a couple of years.

The vast majority of pollock sold at UK retail is in the form of frozen fish fingers.

However, sales were down 10.3 percent to £49 million (€54.1 million/$63.9 million) in 2016 with volumes dropping 5.2 percent to 12,340 metric tons.

UK consumers eating more fish out, less at home

Read more

Comparatively, sales of frozen cod fish fingers saw a significant jump of 19.7 percent in the year to £59.8 million (€66 million/$78 million), up from £50 million (€55.2 million/$65.2 million) in 2015, while volumes increased 24.2 percent to 10,329 metric tons.

While still relatively minor, sales of frozen haddock fish fingers also grew their share of the category in 2016. In terms of value they were up 5.9 percent to £8.5 million (€9.4 million/$11.1 million) and up 8.3 percent in volume to 1,306 metric tons.

IntraFish's new industry report -- The UK Seafood Market -- drills down on retail, foodservice and consumption stats in the sector, highlighting the key growth areas and where opportunities lie to grab market share, delivering:

  • 80 pages of indepth market data
  • Trends in frozen, chilled and ambient product sales and prices at both retail and foodservice.
  • Key species, their product formats and key volume, sales and pricing trends.
  • Data on landings, aquaculture, imports and exports.
  • 26 key UK suppliers, their financials, people and background.
  • Insight from market experts and industry watchers.

For sample pages and to order your copy, click here.


For more seafood news and updates, follow us on Facebook and Twitter or sign up for our daily newsletter.

Latest news
Most read