Marketplace

See all articles

Waitrose plans to have 75 sushi counters by January

The UK retailer launched its 50th sushi counter on Aug. 1.

UK retailer Waitrose launched its 50th sushi counter on Aug. 1 and confirmed it will add up to 25 more by the end of January.

The counters are part of the supermarket’s plans to “reflect the needs of the modern day shopper” by providing convenient food and drink to take away or eat in store.

Waitrose became the first UK national supermarket to offer sushi, which is freshly made in its shops, when it introduced a counter at its Battersea, London store in November 2015.

The sushi counters were launched in co-operation with Sushi Daily.

Sushi counter sales at Waitrose grew by more than 23 percent between February and April this year as the retailer delivered the fastest roll-out program SushiDaily has experienced in the ten countries in which they now operate.

Waitrose Canary Wharf, also in London, and the retailer’s largest store, is delivering one of the highest turnovers in sales of sushi among more than 600 counters Sushi Daily operates throughout Europe.

Following the opening of its 50th sushi counter in Hitchin, Hertfordshire, the supermarket will have opened more than 20 counters in the last six months.

Each Sushi Daily bar is headed by a team of skilled sushi artisans, who prepare a range of hand-made sushi and maki every day in front of customers. The bestselling lines at Waitrose include the Salmon Crunch Roll, California Crunch Roll and the Avocado Maki.

This summer a variety of new Yellowtail sushi will be introduced in selected bars for the first time.

“Sushi Daily counters add so much to our shops,” said Anthony Wysome, head of store development for Waitrose.

“The quality, freshness and theatre of the offer has intrigued and excited our customers everywhere we've added it.”

Daniel Coole, UK and Ireland Managing Director, of KellyDeli, the parent company of Sushi Daily, added sushi’s popularity is undoubtedly on the rise.

“The number of bars and the range available has ensured it’s more accessible than ever, but what has enabled Waitrose to deliver our fastest ever roll out is that sushi is meeting the needs of more and more people,” said Coole.

---

For more seafood news and updates, follow us on Facebook and Twitter or sign up for our daily newsletter.