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Discounters have second-largest share of fish and seafood sales in the UK

Combined Aldi and Lidl now have more share in seafood trade than second-placed Sainsbury's.

The past few years have seen discounters in the United Kingdom, namely Aldi and Lidl, making serious strides in retail market share, and with each new release of consumer purchasing statistics, the country's major retailers get increasingly nervous.

The growth is apparent throughout the supermarket sector, and seafood is no exception.

According to market research firm Nielsen, between 2014 and 2016, Aldi moved from seventh spot to fourth in terms of value share of fish and seafood sales, overtaking Asda, M&S and Waitrose in the process.

In 2016, Aldi had 8.6 percent of the market compared with 6.2 percent in 2014. Lidl remains in eighth place with a value share of 6.7 percent, but this, too, has grown from a share of 4.4 percent in 2014.

To put it in perspective, combined Aldi and Lidl now have more share in seafood (at 15.3 percent) than second placed Sainsbury's with 15.2 percent, meaning discounters now account for the second-largest share of fish and seafood sales in the United Kingdom.

And there is so much more to these shifts within the UK’s seafood retail landscape.

You can find out more about these significant developments and trends in IntraFish's new industry report -- The UK Seafood Market – which not only drills down into retail, but also foodservice and consumption stats in the sector, highlighting the key growth areas and where opportunities lie to grab market share, delivering:

  • 80 pages of in-depth market data
  • Trends in frozen, chilled and ambient product sales and prices at both retail and foodservice.
  • Key species, their product formats and key volume, sales and pricing trends.
  • Data on landings, aquaculture, imports and exports.
  • 26 key UK suppliers, their financials, people and background.
  • Insight from market experts and industry watchers.

For sample pages and to order your copy, click here.


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