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Pescanova launches new octopus products

Company launches campaign through videos, social media

Pescanova launched a new cooked octopus range Thursday. The octopus is cooked in its own ready-to-serve juice and comes in two varieties: chopped and whole octopus legs.

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Pescanova is also launching a campaign starting in Carballiño, Spain, known for the best octopus. The campaign has a unique twist with a protagonist, Pulpeira, looking to silence bad gossip that circulates through towns, cities, television, the press or social networks. Pulpeira will be featured in different marketing spots in broadcast and social media while pushing the hashtag #MenosCotilleoMásPulpo.

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