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Walton Family Foundation commits $37 million to building sustainable seafood markets

Strategy focuses on creating sustainability incentives to increase demand in the US, Japan, Spain.

The Walton Family Foundation (WFF), started by Walmart founders Sam and Helen Walton, listed the five countries it will prioritize to build sustainable seafood markets as part of a five-year strategy announced last week during SeaWeb’s Seafood Summit. 

WFF is investing $36.6 million (€32.7 million) through 2020 to support these initiatives.

Its 2016-2020 ocean strategy uses a systems approach on the supply and demand side in five core countries: Indonesia, Peru, Chile, Mexico and the United States. This systems approach includes:

  • Empowering fishermen and local communities through rights-based management approaches that provide them with secure tenure rights;
  • Making science-based decisions about annual catch limits, habitat protection and timelines for rebuilding fish stocks;
  • Building capacity for fishermen, governments and civil society;
  • Reforming public policies to create positive incentives that encourage responsible fishing; and
  • Harnessing the market for sustainable seafood to build demand for healthy fisheries practices.

"The WFF seafood markets strategy focuses on creating sustainability incentives to increase demand where it matters most -- in the US, Japan and Spain. WFF’s approach aims to encourage the seafood industry to make investments -- of money, time, staffing and brainpower -- that raise incomes and improve the quality of life for individual fishermen and fishing communities in the four target countries."

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