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Princes first to launch Western Pacific MSC tuna into UK

The product carries the logo of PNA's global tuna marketing organization Pacifical.

UK tuna giant Princes is offering Marine Stewardship Council (MSC)-certified tuna from the Western Pacific, becoming the first brand in the country to offer MSC-certified tuna from that region.

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The fish is processed at Princes' Mauritius factory and sourced from the Parties to the Nauru Agreement (PNA) fisheries, which is formed of eight Pacific nations.

The product will also carry the logo of the global tuna marketing organization Pacifical, which was set up by the PNA.

“We are delighted this product has reached consumers after a considerable effort from all parties involved,” said Neil Brownbill, marketing director at Princes.

“By expanding its MSC certified tinned products, [Princes] is helping to make sustainable fish accessible to all shoppers. Great news for fish lovers and the environment,” said Toby Middleton, program director in the North East Atlantic at MSC.

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