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EU research project releases first results on seafood consumption trends

Study reveals the different drivers behind seafood purchases on main seafood consuming countries.

Horizon 2020 research project PrimeFish, which launched in 2015 and is expected to run until 2019, reported its first results this week.

As part of the program, which aims to improve fisheries and aquaculture, researchers conducted a study on the drivers behind salmon, trout, sea bass, sea bream, herring and cod consumption in European markets.

According to the results of the study, consumers have a positive image of fish in terms of health benefits and nutrient contents. But price, bones, and poor knowledge on how to cook fish remain the biggest barriers in countries such as France, Germany, Italy, Spain and the United Kingdom.

In Spain and Italy, the origin of the fish is one of the key factors in the decision-making process, according to the study, while seafood sellers also play an important role in the purchasing decision.

In Germany, on the other hand, consumers outline origin but also sustainability, traceability and organic production as their main concerns.

UK consumers choose chilled and ready to eat or ready to heat products, naming certification as an important factor, but not the origin of the product.

In France, canned, smoked and frozen products are a good alternative to fresh fish when there is a lack of experience in buying fresh fish or of knowledge about the product.

The project will continue to study consumption trends, analysis of innovations in the seafood sector, and analysis in demand by country.

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