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Majority of millennials in the dark about seafood's health benefits

Survey finds that just 23% of millennials added seafood to their diets for health reasons.

A significant knowledge gap exists between millennials and older generations related to understanding seafood’s health benefits, according to findings from a February survey commissioned by the Seafood Nutrition Partnership.

Only 23 percent of millennials have added seafood to their diet to eat more healthily, compared to 41 percent of baby boomers, according to the survey.

Researchers found more than half of Americans (56 percent) know that seafood is high in protein, but far fewer, especially millennials, associate it with other positive health benefits, particularly as it relates to heart health.

Sixty-three percent of baby boomers said they know that seafood is good for their heart, but only 36 percent of millennials said they are aware of this fact.

Americans also think fruits and vegetables -- more than seafood -- reduce the risk of dying from heart disease, the survey found.

Hard to prepare

Perceptions of seafood’s ease of preparation, differ by life stages.

One-in-three millennials (32 percent) thinks seafood is difficult to prepare at home versus one-in-six (16 percent) baby boomers.

When surveying ease of preparing, seafood was perceived to be the most difficult food to prepare when compared to red meat, poultry, grains and vegetables, the study found.

More than any other resource, Americans turn to recipe websites and their own families for cooking inspiration. Further, older consumers tend to overlook social media as a means of culinary inspiration. Unsurprisingly, millennial audiences rely on social media platforms (for example YouTube, Facebook but not Instagram) for cooking ideas.

Males are more likely to eat seafood than females. Thirty-eight percent of men added seafood to their diets versus 31 percent of women. 

Seafood Nutrition Partnership and Ketchum Global Research & Analytics (KGRA) conducted an online survey of 1,129 US adults ages 18+ across the country between Feb. 15 and 16.


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