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Icelandic Seachill's Saucy Fish secures new US, Canada listings for frozen range

One of the products was specifically developed for US consumers.

Icelandic Group's UK brand The Saucy Fish Co. has secured two international listings for its new frozen range with US based retailer Meijer and Fortinos in Canada, the company said.

VIDEO: Saucy Fish exec on frozen retail launch

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Loblaws-owned Fortinos now stocks four frozen Saucy Fish products across its 23 stores in Ontario, including Atlantic salmon with chilli, lime and ginger dressing; herb crusted Atlantic Salmon with lemon butter sauce; smoked haddock with aged cheddar and chive sauce; and tilapia with salsa verde.

Meijer will now list Saucy Fish’s new tilapia with Korean BBQ Sauce, which was exclusively developed for the US market.

“Since expanding into the freezer aisle in late 2016, the Saucy Fish frozen range is now available in ten leading retailers, across three of our key territories,” said Paul Macis, international and business development manager at The Saucy Fish Co.

Saucy Fish will be at next week's Boston Seafood Expo, exhibiting at booth #2554.

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