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Korea promotes its seafood in Indonesia

Country hopes to boost imports by building market awareness.

The Korea International Trade Association (KITA) is using a new promotion in Indonesia to build awareness of the country's seafood offerings.

In Jakarta, KITA organized promotions with large Korean supermarkets doing business in  the region.

The promotions included product samplings as well as cooking shows at local markets and one-on-one export consultation meetings with big buyers to target the halal market.

In the one-on-one consultation session, thirty-three big buyers, including seafood importers, restaurant chains and big supermarket chains participated and had meetings with 12 Korean seafood companies.

There were promotions in Lotte Mart in the northeast area of Jakarta, which is densely populated with Koreans and Chinese residents. 

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