Company using vessel tracking to show customers location of its fishing boats

Transparency is the goal of this latest traceability effort.

Real Good Fish, a community-supported fishery, is now providing its customers in northern California with a detailed look at where, when and how their fish was caught.

The fishery is using a ship tracking system developed by Pelagic Data Systems (PDS) to fully track the location of its fishing boat partners, providing an additional level of verification for the species targeted and type of gear used.

Along with their fish delivery, 1,500 Real Good Fish subscribers will receive a weekly email newsletter with a detailed report of the boat that caught their fish, said Alan Lovewell, founder of Real Good Fish.

"We are enthusiastic about this opportunity to combine Alan’s efforts with our systems," said Melissa Garren, chief scientific officer for PDS.

The first group of boats in Moss Landing and Santa Cruz has been outfitted with PDS’s vessel tracking system, and plans call for expanding the outfitting process after evaluating feedback on the program from fishermen and members.

“I would like to see how this technology helps our fishermen and consumers work more closely together to provide a more enriching, empowering, and collaborative experience for our community,” said Lovewell.

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