Finance

Birds Eye profit climbs steeply as it rides a surging wave of frozen food demand

An exceptional year for the frozen food category gave UK giant Birds Eye its fourth consectutive year of growth.

Steve Challouma, Birds Eye UK general manager, says one of the group's main challenges is to retain its growth post pandemic.
Steve Challouma, Birds Eye UK general manager, says one of the group's main challenges is to retain its growth post pandemic.Foto: LinkedIn/Steve Challouma
Birds EyeFrozen fishUnited KingdomSteve ChalloumaCOVID-19
Published 7 September 2021, 06:00Updated 7 September 2021, 12:13