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Nielsen supermarket report: Tilapia sales slip 4%

Tilapia is a strong seller for US retailers, but over the last year sales have softened.

During the 52-week period ending Jan. 31, 2015, tilapia accounted for nearly a quarter of finfish category sales in US supermarkets. Finfish is the largest category within the fresh seafood department.

At $626 per store per week, tilapia was the second highest-selling finfish variety, behind salmon (which sold $978 per store per week). Average weekly tilapia sales per store/per week fell 4% compared to the previous year. (Click here to see previous year’s report.)

During the 52 weeks, tilapia sales peaked the week ending March 8, 2014. This was the week of Mardi Gras (March 4) and the beginning of the Lenten season. During this week tilapia posted sales of $914 per store.

The week ending March 15, 2014, was the second-highest selling week for tilapia at $838 per store, followed by the week ending April 19, (the week prior to the Easter holiday) at $776. The lowest-selling week for tilapia was the week of Thanksgiving (the week ending Nov. 29, 2014) at $362 per store.

Regionally, tilapia posted the highest contribution to seafood sales (11.2%) in the South. The South also posted the highest average sales at $792 per store per week.

The East region posted the second highest average tilapia sales at $562, followed by the Central region at $532 per store per week. The West region posted the lowest average sales at $439 per store per week.

This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 1/31/15 key U.S. grocery, mass/supercenter and club chains. For more information, contact Nielsen Perishables Group: 773.929.7013.