Marine Harvest's ASC certification target looks increasingly ambitious
At the group's current rate, gaining Aquaculture Stewardship Council approval for all salmon farms by 2020 appears difficult.
Marine Harvest's plans to bring all its net pen sites under Aquaculture Stewardship Council (ASC) certification remains far from complete, even as the window for meeting its 2020 goal is slowly closing.
The group first made the commitment to the switch in 2013, as part of its membership in the Global Salmon Initiative (GSI).
Since that time, however, progress has been slow, and as of the end of 2016, only 25 percent of the company's sites -- 59 in total -- had been certified, according to the group's annual report.
By the end of this year, the company is targeting an additional 15 sites, but that rate puts the group at just 50 percent certified by 2020.
Marine Harvest Communications Director Ole-Helge Hjetland told IntraFish the group was pleased with the progress, however, and said its goal is realistic.
"It's difficult to certify as many facilities to such a strict standard," he said. "We are working according to plan to implement the standards.
"The implementation rate is dependent on the market development for ASC-certified products and the development of the certification."
Hjetland declined to speculate on the company's plans if the 2020 goal was not met.
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