'The industry has been extremely lazy to change': Land-based trout farmer has big expansion plans

In setting up the company, the founder aspired to do for the seafood industry what Elon Musk has done for the automotive industry, which is to cut out the middlemen.

“The vision was to build a company that can control the whole value chain,” Finnforel founder and CEO Pekka Viljakainen said.
“The vision was to build a company that can control the whole value chain,” Finnforel founder and CEO Pekka Viljakainen said.Photo: Finnforel
Published 29 April 2024, 13:32Updated 1 May 2024, 21:16